For brands, it’s harder than ever to take a bipartisan approach to the biggest night of the year.
“I think that under Trump we’re going to be in for a lot more of brands for social justice, because, I suspect, a lot of people are going to be unhappy with him, even if they supported him … a lot of companies will be able to position themselves as being against the current system, when really in fact they’re not against it at all.”