For many big companies that make physical products, the business of making stuff isn’t sufficiently lucrative anymore. Automakers, for example, can now expect to see bigger profits from the loans they make on selling cars than from selling the actual cars. And like the TV manufacturers and car companies, even ad-unfriendly tech giants like Apple know that their real margins won’t come from hardware anymore — it’s why Cupertino is spending massively on content to shore up its growing “services” revenue.